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Creating a Company Persona

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Channel: WebmasterRadio.FM Combined Show Podcast

Statistics: 10 plays since October 4, 2006

Brandy welcomes Kather Beymer and Jay Joichi of Arc Worldwide as well as Dan Cooke who leads the marketing of Whirlpools Brand Portfolio. The trio discusses the art of creating a persona and how you can use it to effectively market your company.

More info: www.webmasterradio.fm

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